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RM and the future of marketing RM and the future of marketing HOT
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Martijn Laar, Berenschot, NL

Marketeers around the world are discovering that internet is causing the death of mass marketing and mass advertising. Customisation of products and personalization of information is the marketing trend of the future. As the Berenschot and Custom Fit experience shows, now rapid manufacturing is providing the tools for companies to give an economically viable response to this trend.

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Created2007-11-28
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Changed2013-08-26
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